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Why are there sometimes no “Clicks on broken links” when using third-party data providers?

Modified on: Thu, 2 Jul, 2026 at 4:30 PM

Answer

There may be no data in the "Clicks on broken links" column because the analytics script must be executed on both the page containing the broken link and the destination page/URL. If this requirement is not met, or if users have not clicked the broken link during the period it was detected as broken, no click data will be displayed.

Summary

The number of "Clicks on broken links" can be seen in the broken link table of the Siteimprove Quality Assurance module. To capture “clicks on broken links,” we examine how many people have navigated from the page where we detected the broken link onto the URL of the broken link.

How "Clicks on Broken Links" Are Calculated

The number of "clicks on broken links" can be seen in the broken link table of the Siteimprove Quality Assurance module.

To capture “clicks on broken links,” we examine how many people have navigated from the page where we detected the broken link onto the URL of the broken link.

Note: To have the 'clicks on broken links' data, the analytics script must be executed on both the page with the link and the destination page/url.

Why Click Data May Not Appear

There can be several reasons for not showing data within the “clicks on broken links” column, including:

  • The broken link is an external link (consequently, the analytics script is not executed on the broken page).
  • The script is not executed on both the referring page and the page that is broken.
  • This is the case if the broken link is to a document (e.g., PDF, Word, etc.), as analytics scripts cannot be executed on a document.
  • Users have not clicked the broken link in the period where we have detected it as broken.

Additional Information

The number of "clicks on broken links" can be seen in the broken link table of the Siteimprove Quality Assurance module.

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