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How Siteimprove Analytics stores and secures your data

Modified on: Tue, 23 Jun, 2026 at 10:39 PM

Summary

The Siteimprove Analytics database introduces a cloud-based infrastructure hosted on AWS with data stored in Frankfurt and the United States, strengthening security through encryption, controlled access, and centralized data handling.

Infrastructure overview

The new database will be cloud-based, running on AWS servers in Frankfurt, Germany.

This infrastructure is controlled by Siteimprove and is independent from other AWS regions.

Data storage and flow

This means that instead of sending data from the collectors (AWS Frankfurt) to the database in Ballerup, Denmark (InterXion), the data will be stored on the new database that is also located on servers in AWS Frankfurt and the United States.

See the illustration of data flow for the new analytics database
A graph that shows how the data flows for Siteimprove Analytics. From a) A website visitor goes to website, b) The script is fetched through a CDN, c) Script is executed, d) Data is passed to our endpoints, e) Data is processed, f) data is stored in the database

Encryption and security controls

The security of your data is one of our highest priorities.

Your data is encrypted at all stages, and we monitor, manage, and log access to it.

As always, we are taking the security of data very seriously and consider this a further strengthening of Siteimprove’s security stance.

Data is encrypted throughout the data pipeline – both “in transit” and “at rest”.

Siteimprove carefully monitors, manages, and logs access to the data.

Read more about the encryption.

Access management

One of the procedures used to safeguard the data is AWS Identity and Access Management (IAM), through which Siteimprove can securely control access.

IAM controls who is authenticated (signed in) and authorized (has permissions) to use the encryption keys.

The authorization has been restricted to include only key personnel within Siteimprove (Denmark) who are contractually bound to protect the confidentiality of such data.

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