Getting started with Marketing Analytics (formerly known as 'Analytics')
Summary
To get started with Siteimprove Marketing Analytics, ensure your account is set up, explore visitor data and behavior tools, and use additional resources to deepen your understanding and expand functionality.
Overview
Siteimprove Marketing Analytics (formerly known as 'Analytics') gives you powerful insights into visitor behavior and website performance with intuitive dashboards and easy-to-use reporting, so you can make data-driven decisions to consistently deliver business results across teams. This article outlines steps to get started with Siteimprove Marketing Analytics (formerly known as 'Analytics').
Prerequisites
Before getting started, ensure the following:
- Your Siteimprove account has been created
- Users, sites, and integrations have been configured
- You have appropriate access to Marketing Analytics
Steps
1. Make sure your account is set up
Before you get to work, your Account Owner will need to set up users, sites, integrations, etc.
Check out How to get started as an Account Owner/Administrator of Siteimprove for set-up information.
2. Explore visitor data and behavior
Once the user and site settings are complete, we recommend you check out the educational resources in Siteimprove Learning Hub to get a good understanding of Marketing Analytics (formerly known as 'Analytics').
If you’d prefer to learn by doing, we suggest you get familiar with Marketing Analytics (formerly known as 'Analytics')by creating filters, reviewing the search traffic, and adding some behavior maps.
Siteimprove Marketing Analytics (formerly known as 'Analytics')automatically tracks visitor information, however, for specific interactions you should set up event tracking.
Advanced features
- Getting started with Key Metrics & KPIs
- How do I monitor a Campaign using Siteimprove?
- What are Funnels?
- What are User Journeys?
Additional settings
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